SEO is all the rage right now, and it’s easy to see why. If the Internet is like a sea of potential clients for small businesses, SEO is the fishing rod you catch them with. But between all the expenses, involved in running a business, especially a fledgling one, most owners don’t like the idea of allocating part of their budget to an SEO team.
In that spirit, Rank Tracker Tool brings you 10 SEO tools that can help business owners save some money without losing out on SEO’s immense potential.
SEOquake is a SEMrush product, and a great way to dabble in the world of SEO as it’s quite straight-forward and user-friendly. With that being said, SEOquake is basically an all-in-one tool that’s highly robust, enabling you to quickly gage the performance of your site and weigh it against the competition.
SEOquake provides a variety of metrics, including ones for individual pages, internal and external links, social media engagement, keyword difficulty, as well as domain SEO metrics and comparisons.
Moz (from $99 to $179)
Moz is another all-in-one SEO product, praised for its versatility.
For one, it has some free features like Check my Business Listing, Keyword Explorer, Link Explorer, and Mozbar, equipping you with all the tools you need for a well-rounded SEO strategy. Not to mention you also have free SEO expertise at your disposal in the form of Moz’s Q&A forum.
On top of that, with its three packages, Moz is great for scalability, making it perfect for growing businesses on a budget.
SEMrush is naturally the step-up from its free product SEOquake. It’s also an all-in-one toolkit with sweeping features, from various types of SEO analysis of both your business and the competition which focus either on specific projects or provide an overview, link profile metrics, marketing calendars, and many more.
Overall, SEMrush is considered one of the best competitive research and analysis tools.
Majestic (Free or $99)
Majestic is a game-changer when it comes to link building analysis.
It’s basically a link database that gets updated daily. It’s great for gaining perspective on both yours and your competitors’ link building practices, getting a comprehensive anchor text profile and identifying prospect partner websites to link to.
This kind of data wouldn’t be nearly as insightful without Majestic’s charts and digital profiles that help you really visualize everything.
Anrefs (from $99 to $179)
Anrefs characterizes itself as a “competitor research tool,” and analyzing competitors and their strategy is surely its most defining aspect.
Anrefs provides insight into the keywords and links of your competition and the traffic they translate into, keywords you are battling for with other websites and ones that are unique, backlink analysis, and more. Many SEO specialists consider such info indispensable to a well-informed strategy.
Screaming Frog (Free to £149, which is roughly $165 for a year)
Screaming Frog is perfect for small businesses that aren’t getting the traffic they believe they should be for unclear and possibly technical reasons.
The free and very user-friendly Screaming Frog SEO Spider will do a technical SEO audit of your website in a nick of time, identifying broken links, low-content pages, error status codes and other issues that may be causing low Google rankings, and respectively traffic.
Google Analytics (Free)
Google Analytics is great for small businesses making their first steps into the world of web analytics and want to first get acquainted with the fundamentals – page views, what leads to those views, and info on the people those views are coming from. It’s not enough as a stand-alone tool, but definitely a great starting point to build on toward a more sweeping strategy.
Google Search Console (Free)
Search Console is also fundamentally sound, giving you a nice overview of key aspects like keyword rankings, number of clicks per keyword, click through rate, and more. You can also use this tool to identify errors and make sure your website is compatible with Google.
Something else worth mentioning is that Search Console can be linked to Google Analytics, creating a nice synergy that gives you some extra options.
Google Trends (Free)
As the name suggests, this tool helps you identify trends among people’s Google-searching habits and practices, and that’s something any business should be interested in as it relates to consistent patterns and tendencies rather limited, one-off stats.
Google Trends is very handy for seeing how you measure up against your competition and pinpointing the best search terms.
UberSuggest is a keyword generator, which makes it easy to use, but also quite practical, especially since it can utilize built-in Google Trends data and it’s offered by Neil Patel. It’s great for sifting through keyword ideas and getting predictions of success that can help you narrow options down.
These tools represent a nice sample of the kind of SEO software that would go a long way with most small businesses.