How to pull off a trick using SEO? Well, there are no shortcuts to have a successful website and you must exert massive efforts to outrank your competitors. In just a few days, your Google rank may change due to several factors.
Some of the reasons why you’re being outranked in Google include domain issues, bad backlinks, HTTP security problems, inferior content quality, slow page speed, and more. You must understand how the paradigm works so that you can keep pace with your competitors. By investing time, effort, and money in SEO, you will have a better edge in the ranking, site analytics, keyword optimization, etc…
Primarily, you should emphasize the importance of the content, keywords, analytics, and SEO principles. Without further ado, here are the 5 top-notch strategies to consider:
1. Build High-Quality Content & Reach Your Target Audience
There is a gigantic load of information stored on Google. In just a few types and clicks, there is an instant result on your browser. However, not all the contents are relevant and useful for your research. Some content writers and SEO specialists know how to manipulate Google’s algorithm to display the article whenever a certain word or phrase was being searched.
With that said, your post will be outranked immediately and dragged into the bottom pages of Google. To solve this issue, you must build high-quality content and strategically aim for the top. How will you make your content impressive and reachable? Here are the following tips:
a) Determine what your target audience wants and needs
Imagine yourself as the reader and try to think about what their needs are. You should think of a solution that could solve their problems. For instance, some people want to have whiter complexions. To remedy it, you should post articles about whitening both natural and dermatological methods.
You may also type your niche in the search bar and Google usually shows the suggested research about the users’ queries. In this way, you will have an idea of what are the various topics being searched on the web.
b) Imagine all the possible questions and outcomes
In writing content, you should feed the readers’ minds. List down any queries or concerns about that topic! Just like in an FAQ, you should have an answer to general questions. You may also link the certain word for your next article with specific solutions.
You can also use your competitor’s website and visit the comments of the readers. Try to consider their queries and concerns so that you will have an idea of what topic to write.
c) Have a clear objective on what you offer
In gearing towards the purpose of your content, you should have a clear objective. You should explain each step carefully and provide solutions as many as you can.
Always remember that readers want an instant answer. They want something that could add value to their knowledge and perspectives. If you can do these things, it means your content is highly influential therefore, it sets out the objectives clearly and provide specific solutions properly.
d) Make your content visually appealing
Designs can capture one’s attention in just a snap. Since everyone is involved mostly on social media and the internet, it is expected that whatever you post on the web should be visually attractive. What makes content stunning in the naked eye of the readers?
Well, you should learn how to make your content compatible across all devices. Most people are using their phones to search, and it should be mobile device friendly when you read the content. Moreover, it must contain great and modern designs to display it well on the web. You must fix the background, fonts, font size, layout of the page, and make it look distinctive from the others.
In building content, you should also be creative and unique so that the people will noticeably check your post. By doing so, it increases the chance for your post to be revisited and shared with other people as well.
2. Choose a Relevant & Scalable Keywords
It takes a long study and research to fully understand what SEO is about and what makes the keywords so important. For Google, the fastest way to check and run all the information on the internet is to create some bots. These data can detect any keywords that have relevant and informative content. It may rank up high or go to low if the keyword is not used properly.
For instance, if you use a single word as a keyword, there is a higher chance that it will not become visible to the public. Why? The reason is that this word is already being used centillion times. Meaning to say, if you search a word, it will suggest research about that word even if it’s not related to your topic.
If that’s the case, how to determine a perfect keyword then? First and foremost, you must understand your niche. Second, you must choose a topic. Thereafter, read blogs and posts about that topic and you will find the articles that highlight the keywords. Sometimes, the keywords contain URLs.
You may also use semantic keywords, long-tail anchors, social media comments, and SEO tools to help you boost your page. According to Joel House Media, whoever ranks in the top is the best in the industry. By optimizing your keywords, it helps in achieving increased visibility and makes your post-climb up the hierarchy. Make sure to use long-tail keywords since these words are only low in volume.
Typical and short keywords are usually high in volume which makes it difficult to compete on the web. For example, if you use the phrase “colorful dress”, there are several pictures and blogs that may appear on the browser. However, if you use the phrase “colorful dress for Valentine’s day” then the results will be more specific and relevant.
3. Optimize Your Keywords using Tools, Backlinks, and Competitor Analysis
As mentioned in the second bullet, you need to learn to use SEO tools and other strategies to optimize your keywords. With that said, the top 5 best keyword optimizers include Google Trends, Keyword Sheeter, Answer the Public, Keyword Surfer, and Keyword. These tools are free for use. Of course, it is still better if you can purchase a premium subscription tool. By using any of these sites, you will know which keywords to use with low volumes.
Furthermore, you must do some marketing strategies for backlinks. Some website owners are hiring professional writers to work for guest postings. It means, you must write for a company for free and request them to share your link on their website. In that way, it creates popularity and it becomes easy for Google to search it.
You will never know what your rival did to achieve a top spot on Google. What will be your edge to outrank them? Well, you must use their strengths as their weakness. What does that even mean?
In competing with vast information on the web, you must use competitor analysis to understand how your rival used SEO properly. You can check the quality of the content, keywords used, the position of the keyword, and use a free YOAST SEO checker to analyze the content further. You may also use the dangerous competitor tool to know the settings and analytics of your competitor’s content.
4. Speed Up Your Website
In optimizing your page, it is not only limited to the keywords. You need to make your website responsive and fast as well. Check your domain, SSL certificates, hosting agent, and servers. Assess whether these features and settings affect the speed of your website.
Now, you must check your images and codes. Are the photos contain a larger file size? Is the coding done right? You must compress the photo without losing its quality resolution. Moreover, you need to have a code checker to see which part of the program affects the loading speed of the website. Of course, don’t forget to do regular clean up and clearing up caches on your site.
5. Perform Technical SEO Audit
An SEO audit is a process that improves the visibility of the website and assesses the quality of the traffic. This is an important step to outrank your competitors. Generally, many website owners are not doing SEO audit process because they prefer to hire Joel House Search Media.
Nevertheless, you must learn basic Search Engine Optimization audits so that you can manage it by yourself. First, you need to have a checklist and group it into three sections that include on-site, competitor, and keyword research analysis. Thereafter, create some sub-list under each category. For example, under the on-site analysis, you should review the content quality, coding, page structure, users, bounce rates, servers, and more.
By having a checklist, you will know where to start and what to inspect on your website.