Businesses are investing more and more in digital marketing. If you are a content marketer with SEO skills, you are going to have the best job opportunities and a great career ahead. When you look at the recent advertisements on popular job portals, you will find that the demand for well-trained SEO professionals in India is growing day-by-day.
As you can see, SEO jobs are up 43% year over year while the content marketing jobs are up 33% year over year.
To get a top ranking on Google, every small and big business with its own website is investing in SEO. Due to an increase in digital awareness and rising mobile and internet users in India, the demand for SEO experts, especially those who have undergone SEO training, is growing exponentially and hence SEO has now become a hot career opportunity.
What is SEO?
SEO stands for Search Engine Optimization. It includes the practice of increasing the quality as well as quantity of traffic to your website through organic search results. To make things more clear, let us have a look at the terms used in the definition individually.
Quality of traffic: you need to attract visitors who are genuinely interested in your products and services. In other words, they are the ones who actually wish to visit your website and are not misled to your page.
Quantity of traffic: You need to attract more visitors to your website by giving actually what the visitors want. More traffic is better when there are genuine visitors to the website through Search Engine Result Pages (SERPs).
Organic Results: organic traffic is the one that comes to your website directly and without an advertisement. You don’t have to pay for the click; as ads make a major component of many SERPs.
Who is an SEO Expert?
An SEO expert is someone who knows how SEO works and how to implement SEO to improve the rankings of a website in search engines. An SEO professional is someone who uses his SEO expertise as a profession either by SEO consultancy or by offering SEO services.
What actually an SEO expert requires to do is provide users with a great surfing experience and give what they really want. There are a lot of advantages to becoming an SEO expert. You can increase your traffic and ranking on the search engine. You don’t need to depend on SEO agencies as you can do the work of an SEO yourself.
You can build a successful online business when you know how to optimize your website and take advantage of increased rankings. If you become an SEO professional while being an entrepreneur, then you save the investment cost of SEO. Being an SEO expert, it’s much easier to decide who to hire. Understanding SEO concepts make you in high demand by your company because you are the one responsible for good rankings. There is no business today that can survive online without SEO. It is now no longer optional in today’s highly competitive market.
Now let us have a look at how to become an SEO expert.
How to Become an SEO Expert?
The following are the steps you need to take if you wish to become an SEO expert.
- Understand the working of the search engine
Since all of the work is done around a search engine it is very important to understand thoroughly the working of search engine. Before moving to its optimization, you should know about the basic working of a search engine.
- Know the basic search engine marketing concepts
There are different disciplines that make up search engine marketing like digital marketing and many of its sub-components. The general idea of how all these make up to marketing will make things easier for you to achieve good rankings for your company.
When you know exactly what is the mission of SEO, you can focus more clearly on your objectives. Since there is a lot of irrelevant stuff available online, having a clear picture of the mission in your mind will make it easier for you to do the optimization accordingly. Your mission is not just to get more traffic to your website but it is about turning that traffic into your regular visitors and customers.
- Stay updated about SEO changes
With the high pace of advancement in technology and the number of Internet users, the changes take place in SEO consistently. SEO rules and algorithms change all the time. There are around 250 changes in algorithms per year made by Google alone. The SEO news website that provides information regarding the on-going changes when they happen, can be of great help.
There are tools like Google Webmaster tools, Google Analytics that are available for free. There are some that are paid like SEMRUSH and more. You should study them and choose the tool that is right for your work.
Practice makes a person perfect. This saying goes along with SEO too. It is necessary to practice SEO because each website is unique and so are the tools suitable for different websites.
- Demonstrate your expertise.
You may share your SEO experience and help other aspiring SEOs to help with the issues regarding the optimization. They are many ways to demonstrate your expertise in blogging or on social media.
SEO is about creating long term sustainable business by building a strong foundation that gets you traffic for years. It doesn’t happen quickly. An SEO needs to be patient while working for traffic increment. You should monitor your traffic and give it enough time before taking any further decision.
- Take the right SEO training course
It is possible to become an SEO expert by self-study but there is so much content available online that it becomes a complete mess for a candidate as to what to read and what to implement. Taking the right training course can be of great help as it has proper content that is to be learned and implemented.
These steps would definitely help you become an SEO expert. While applying for an SEO specialist role, you need to have proven knowledge of working with the right SEO techniques and tools. Improving your SEO skills through an SEO training course is an appropriate option, and spending your time and effort would be really worth considering the demand and salary prospects.