There is an ever-growing demand for digital marketing experts. And because there’s a lack of proper college degrees or certifications, a big majority of digital marketers are self-taught. However, it takes a lot more than reading some articles and trying to apply that information.
SEO, SEM, Social Media, or Content Marketing has become really complex. There’s so much to do and manage that you cannot survive without mastering the right tools.
Listed here are six of the best tools that are sure to help you achieve your goals.
Ahrefs is a complete and detailed SEO tool that helps boost website traffic. Its keyword research and site explorers are some of the best in business. You can simply enter one of your competitor’s sites and get loads of information to work with. With the Content Gap tool, you can quickly identify shortcomings in your content and the Top Pages Tool will help figure out which pages get the maximum traffic.
Ahrefs is also highly useful for competitive analysis, enabling you to monitor stats such as the top pages of your competitors, the ranking of their content, and who is linking to them. All these features make it one of the most commonly used SEO tools by Digital Marketing agencies.
Google Adwords is the undisputed king when it comes to Pay-Per-Click advertising. It also offers a free Keyword Planner, which allows you to determine which keyword you should include in your content and ad. AdWords is a great way to present your services or products on Google’s search engine results, especially if you want to appear at the top of a page for a specific query. The latter is made possible by biding on a keyword, making sure your product will be the first seen by eager visitors.
There are two payment structures for Google AdWords – pay-per-click or pay-per-call. Setting budget limits can help you decide how much you want to spend.
Also referred to as the ‘gold standard’ of website analytics, Google Analytics is a tool that almost every digital marketer is familiar with and has some expertise in. At an elementary level, Google Analytics displays the traffic coming to your website, where that traffic is coming from, and on which landing pages are they spending their maximum time. Furthermore, this digital marketing tool can be used to develop an advanced e-commerce setup, set objectives to track conversions and monitor events to understand further about user engagement.
This tool deals with social advertising and email marketing – in short, engaging with your target audience. It was basically designed to automatically organize campaigns and track the traffic generated from them. MailChimp is a particularly capable tool when it comes to orchestrating email drip campaigns.
MailChimp also provides various integrations with SaaS (software with a service) companies.
Unbounce is the perfect tool for turning traffic into income. Using Unbounce, you can develop and optimize specific landing pages that provide visitors with a single concentrated goal rather than having them go through an entire website wandering through distractions.
Without proper management, email outreach can be extremely time-consuming and exhausting. Mailshake facilitates people to engage in more conversations, and succeed in closing more agreements than ever before. Mailshake makes cold email outreach hassle-free and efficient by providing the right automation, tools, and templates you require to generate a much-needed return on investment.
Before deciding on which tool would be right for your digital marketing campaign, remember to address your marketing problems clearly. Decide on where and what you need to focus on first. In summary, opt for a tool that jells best with the structure of your company and helps you achieve your ultimate goals efficiently.