Any product that is manufactured by a single company and then labeled and distributed by some other business or person is known as a private label or white label product. It sounds very familiar, perhaps, and is almost the same as reselling, but in recent years there has been a boom of this because of the facilities that exist to create an online store and market almost anything.
The opportunities to increase your profits or start a successful business with this type of approach are very promising. The only thing that might get in your way is the beautiful and necessary task of creating your own brand. This step is what creates the difference and can assure you continuity, place and greater exposure in the market.
But why not just bring them to your city and start selling them like that? Well, these are the advantages and more information about white label SEO for creating your own label:
Increase Your Earnings:
Remember that the brand is sold along with the product. Surely you know the case of some companies that, by giving them their name, the price easily doubles or triples. It happens with many brands of clothing or luxury.
Low Competition:
Why in the mall, despite having several shoe stores, you always choose the same? This is another super-power that you have when branching your product. The competition is reduced because the added value is given by your label, no matter if your neighbor sells bags, you sell more special bags that give the user that extra for which they choose you.
You Ensure Customers:
Apple computers are a great example of this. Mac created a kind of fans for technology that year after year awaits their new releases and line up to be the first people to acquire them.
With a well-developed brand, you can achieve the loyalty of your customers by offering quality, taste, exclusivity, etc. Any attribute you want your brand to represent.
So How do You Create Your Brand?
The main functions that your brand should cover are:
- Help your product be recognized in the market
- Create credibility and trust in users
- Generate a constant exchange of goods
It is important to clarify that finding the product you want to market goes well before creating your brand. This is because the things that are considered in the development of a brand are not the same as those seen to find a sustainable niche in the market. You can have a product with a very well created brand but without a demand.
1. The Search Begins
Audience
It is not the same to create a brand for women over 40 than for young people of 20. Colors, name, design and concept have to change. You must know in which market you will market your product and what kind of people will be targeted.
What is the problem that your product solves? In what aspect will the life of the people who buy it improve? This is a good starting point to organize the strategy.
Competition
Another way to create brands and even open markets is to analyze your competition. See what they do well and at what points you could improve the offer.
Value
What is that extra you will provide with your product? For example, luxury brands generally provide exclusivity; this may be one of the attributes you also choose. Do not forget to explain what the benefit is clear.
2. Create the Name (Naming)
Based on these three main searches, start to get ideas for a name. The ‘naming’ process sometimes becomes complicated but some recommendations we can give you are:
- Do brainstorm
- Invite other people to participate in this step, sometimes they give you points of view that you had not noticed.
- Check if the domain is available. Although your first intention is not to put the business online we recommend that if you do this step in the case in the future you decide to expand your sales channels and start a website.
- Research and keep investigating, this is a process that can take from days to months.
3. Create the Logo
You have to decide if your logo will only be the name with some special typography if it will be an image or both (typography and image). Consider the psychology of shapes and colors. An example is that in the logos of the restaurants they almost always put the color red, it is said that this color incites more appetite.
Emphasize the elements that most communicate the benefit of your product and rely on innovative design techniques.
