Do you want to know when the best time is to post on Instagram in 2021? Instagram’s algorithm has undergone significant changes since its inception a few years ago, making it significantly more difficult for you to post visible content on the social networking platform.
It gives priority to posts submitted by users’ friends and family members, and as a result, business posts are less likely to be added to people’s queues as a result of this feature’s implementation. The algorithm gives even less weight to posts from businesses that include links that are likely to redirect users away from the Instagram app.
Businesses that want to succeed on Instagram must first learn how to play the game correctly and efficiently. The best time to post on Instagram is crucial because it must coincide with a time when people are actively looking at their accounts, rather than when the majority of people are submitting their Instagram content.
Free Instagram Post Times Planner
When is the greatest time to post anything on Instagram? The Instagram Optimizer Tool was created to help you post at the best times to get the most engagement. Data from over 12 million Instagram posts, as well as the time zones of your most active follower regions, were used to create this tool.
Best Time To Post on Instagram in 2021
We’re guessing you’re hoping we’ll be able to plan your Instagram posts for a specified time. Unfortunately, life is not so straightforward; there are simply too many variables to consider. The majority of the research we looked at concluded that there is a “best” time to post on Instagram.
Please keep in mind that they are time zone dependant, and not all posts offer suggestions for the same time zone. The majority of these polls had their results published in Connecticut (Central Time in the United States).
Despite the fact that you’ll almost certainly post multiple times per week, research show that the following times are the most effective for Instagram publishing:
When is the best time to post on Instagram?
Thursday is the best day to post on Instagram.
- Thursdays, 2 – 3 p.m.
- Wednesdays, 11 a.m.
- Fridays, 10 a.m.
Engagement is Usually Your Number 1 Priority on Instagram
Despite the fact that each business is unique, the most of them desire to enhance their Instagram engagement as much as possible. Traditional Instagram engagement includes likes and comments. Views, shares, and direct messages have all recently been added to posts.
The aforementioned types of engagement from Instagram offshoots like Instagram Stories and IGTV can then be incorporated. This implies that there is no clear definition of engagement any longer, albeit it does cover all interactions between your social followers/customers and your business on Instagram.
The average Instagram post receives 5,963 likes, according to statistics. The statistics on your Instagram account might be really depressing. However, that figure is an average that is heavily influenced by viral posts shared by influencers.
The median amount of likes on an Instagram post is substantially closer to 100, implying that half of all Instagram posts receive fewer than 100. In a similar way, influencers increase the average amount of comments on an Instagram post.
The typical Instagram post generates 100 comments when these mega-posts are taken into account (up to 150 comments for video posts). The median number of comments per video post reduces to four when viral videos are eliminated from the equation.
Difference Between Content and Compelling Content
One of the most important lessons to be learned from the above statistics is that creating content just for the sake of providing content is meaningless. Engaging content has the potential to perform exceptionally well and reach high engagement rates. The time and effort it takes to develop content that isn’t distinctive isn’t worth it.
However, you must take into account the time it takes for a book to be published. You might be able to think of anything interesting. No one will see it if you share it at an unsuitable time. Nothing can be liked, shared, or commented on if it isn’t visible.
There will undoubtedly have been a lot of great Instagram stuff that has gone undiscovered over the years simply because no one had the chance to recognise how excellent it was. This is much more critical now, given the new Instagram algorithm.
Best Time to Post on Instagram
According to research, the best time to post on Instagram is in the morning. Several organisations have undertaken studies over the last few years to determine the ideal time to post on Instagram. They don’t always agree, of course, but there are some patterns that emerge.
Key Considerations When looking for the Best Times to Post on Instagram
Day of the Week
There may be significant variation in Instagram interaction even at the same time of day on various days of the week. The inclusion of 5 a.m. on the above list, for example, may come as a surprise. The reason behind this is that people routinely check their phones for messages as soon as they wake up during the week.
This means that people are more likely to check Instagram first thing in the morning Monday through Friday than they are on weekends. On a Monday, though, engagement may be lower since people are hurrying to start the week and have less time to check Instagram before heading to work.
Breaks in the Workday
During their lunch breaks, especially at midday, many people check their Instagram profiles.
Similarly, in the late afternoon, people’s passion for their employment wanes, and many of them resort to Instagram instead.
Use Time Zones to Your Advantage
The less essential publishing times become as your audience becomes more geographically varied. If your target audience is based in a single time zone, make sure to set your Instagram posting times to that time zone, even if it isn’t your own. You should create an Instagram post while the majority of your audience is just waking up and getting ready for the day.
Follow Your Specific Audience
These “best practise” posting times, on the other hand, are irrelevant to your account if your readership is not the same as the average. If you have a Business Instagram account, you may access Instagram Insights (which every business and influencer should have).
Go to the Followers section of Instagram Insights to learn more about when your audience is most active on the platform. It’s only natural that your blogging habits should reflect this.
Some social media management tools, such as Later, can tell you when your Instagram audience is online.
Frequency of Posting on Instagram
You should post on a regular basis if you want your Instagram account to look fresh.
Each day, one to three posts can be written. To avoid coming across as primarily focused with earning sales, share a range of article types. However, generating high-quality material should take precedence over producing a big number of posts.
Different Sectors Prefer Posts at Different Times
To add to the confusion, the best posting times will vary depending on the industry you work in. For example, indicates a clear difference:
- Wednesday at 10 a.m. is the best time to post on Instagram for IT companies.
- Saturday at 11 a.m. and 1 p.m. are the best times to post on Instagram for B2C businesses.
- Monday at 8 p.m. is the best time to post on Instagram for educational organizations.
- Tuesday at 1 p.m. is the best time to post on Instagram for healthcare companies.
- Wednesday at 3 p.m. and 4 p.m.,
- Thursday at 2 p.m. and 3 p.m., and Friday at 10 a.m. and 2 p.m.
Sprout Social looks at a few more areas:
- Wednesday at 3 p.m. is the best time to post on Instagram for consumer goods companies.
- For media companies, the best time to post on Instagram is on Friday at 9 a.m.
While deciding a single best time to post on Instagram is tricky, and in all honesty, pointless, most of these studies have come up with a series of good posting times.