Top 10 Best Email Marketing Services & Software In 2021

In 2021, are you seeking for the best Email Marketing services? When choosing the best email marketing software, take into account price, dependability, technical support, template designs, ease-of-use, deliverability, integrations, and any other features you desire. Create emails, segment your mailing list, tweak your messaging, and verify analytics results should all be simple with the top Email Marketing services.

Most importantly, they should be delivered to the primary inboxes of users. In the end, email marketing is all about getting the right message to the right person at the right time. I’ve listed and ranked the finest email marketing service providers in this post to help you with the following:

Based on your needs, choose the best solution for email marketing services and software.
You’ll be able to save the most money. Here are some of my top picks for email marketing services and software to try out this year:

10 Best Email Marketing Services & Software

1. ActiveCampaign

Because of its advanced automation tools and great deliverability, ActiveCampaign comes first on my list as the finest overall Email Marketing service. It’s also the most cost-effective.
Machine learning is the smartest tool on this list, and it has a big role to play.


Predictive Actions enable ActiveCampaign to answer challenging questions about your customers in order for them to take action on your behalf and progress them through the sales pipeline automatically. ActiveCampaign also works with over 850 other apps, such as Facebook, Shopify, WordPress, and a bunch of others, to mention a few.

List segmentation is straightforward, and you can use dynamic email content, sales follow-ups, and other elements to build list triggers and transfer users to different lists. Email workflows are both dependable and easy to manage. All of this data is linked with their in-house CRM, allowing sales reps to execute intricate lead scoring.

Large corporations take advantage of this strategy to nurture email prospects in the most personalised way possible. Another important selling point is email deliverability, which is better than any other Email Marketing service in our study. According to their study, their email dispatches are the least likely to be detected as spam and have the best chance of reaching primary inboxes on Gmail and Outlook.


Pricing is determined by the features of your account as well as the size of your email list.

  • $9/month for the Lite version
  • In addition, $49 per month
  • Professionals pay $129 per month.
  • $229/month for the enterprise level.
  • All options include a 14-day risk-free trial period.

Overall, ActiveCampaign is the best product if you’re seeking the best email marketing, CRM, and automation platform all in one location.

2. Constant Contact

Since 1995, Constant Contact has provided email marketing services, and the name “Contant Contact” was first used to refer to the company in 2004. They were a part of the Endurance International Group in 2015, which also included Bluehost, HostGator, and, as well as other web hosts.

Constant Contact

According to the company’s website, the company’s ultimate goal is to help small businesses navigate the internet’s promise, power, and potential. More than 100 modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and extras like coupons, surveys, and events to further enhance the customer experience are all available on their platform.

Event administration, which includes the ability to manage invitations, registrations, and tickets, is another one of their most distinguishing features:

  • Depending on how many email contacts you have in your database, Constant Contact’s price is tier-based.
  • Their subscription plans start at $18/month for up to 500 contacts and may be upgraded to unlimited contacts.
  • Their drip campaigns are simple to use and uncomplicated to navigate through.
  • The ability to generate simple sequences is available, but not the ability to combine conditions or utilize elaborate filtering.

In the end, if you’re searching for specialized capabilities such as event management while simultaneously needing high-quality email deliverability, Constant Contact is the best option for you. This year, they are my second-best choice for email service providers.

3. HubSpot

This is an excellent tool. Email subject lines, preview text, and the message itself may all appear to be very different depending on the end user’s Email Marketing services. Thanks to these previews, your emails will appear great in any mailbox. Personalization is another strength of HubSpot.


Just as with regular tools, you may personalise text by utilising common merge tags like the recipient’s first name. HubSpot takes it a step further. You can also tailor content to a user’s device, list section, and geographic location. You may also use A/B testing to verify that your subject lines and content get the best open and click rates.

Then, when you’re ready, you may send and publish your email using their Smart Send tool. To boost interaction, you can use this tool to adjust the time of your send. Another benefit of HubSpot is that it sends emails to users’ inboxes on a regular basis. They have a healthy email deliverability rate of 99 percent.

The ability to preview and test emails thoroughly, as well as good domain validation settings with DKIM and SPF records, have resulted in these enormous results. Because their email marketing platform is just one aspect of their entire offering, HubSpot is at the top of my list.

Their Marketing Hub Starter Package gives you the most bang for your buck. This comprehensive marketing platform comes with email marketing, as well as everything else you’ll need to align your marketing and sales efforts:

CRM with a lot of features

  • Sequences that are automatically generated
  • Optimization for mobile devices
  • To make appointments, use your personal calendar.
  • Track email sending and automate outreach with Gmail extensions.
  • Lead generation, email marketing, and ad tracking are all examples of inbound marketing analytics.
  • Phone and email support is also available.

I recommend that you start for free and then upgrade to their $50/month Marketing Hub Starter Package.

4. Sendinblue

Sendinblue is a straightforward email marketing service with a free plan that includes unlimited contacts and 300 daily email newsletter sends. Their Lite subscription, which starts at $20 a month and includes up to 40,000 monthly sends and no daily sending limit, is a terrific option if you’re serious about growing your list.


Their free platform is intended to be user-friendly. Because of its simplicity, you can create professional-looking templates, welcome emails, and website opt-in forms in no time. Live chat and CRM are included in their free subscription, as well as one automation workflow for up to 2,000 contacts.

You may also view real-time statistics and generate reports that include metrics such as open rates, click-through rates, deliverability, and heat maps. If you want advanced email marketing automation software on a budget, you may start with their Lite Plan for $20/month and save 10% on annual plans.

5. Moosend

Moosend is an email automation platform that allows you to build an email list, create messages, and automate tasks so you can focus on your customers. They have intuitive drag-and-drop email templates in their campaign builder. You can use this tool to decorate your emails with photographs, text blocks, social symbols, and other features.


They offer a large number of responsive email templates in a variety of layouts that look great on both desktop and mobile devices. Moosend particularly excels with its automated features. You can use their “Recipes” to automate messages such as upsells, customer interaction, and customer loyalty (pre-built automation templates).

The three basic components of any automation are triggers, control steps, and actions.
You’ll be able to filter email list segments and send sequences when particular events occur if you combine all three.

Other notable Moosend characteristics include:

  • Landing Page Builder Tools: Increase conversions by creating custom webpages with email sign-up forms.
  • Automation Workflows: These templates make it simple to customize communications and maintain customer relationships.
  • Custom Opt-In Forms: To allow visitors to subscribe to your email list, you may design and develop custom forms.
  • Customer Service: Phone help is included with each paid plan.

An account manager and email, phone, and live chat support are included with all custom enterprise Email Marketing services. They also have video tutorials and a comprehensive knowledge base to assist you with your issues. The price of Moosend is based on how many email subscribers you have on your list.

They offer a free subscription for customers with fewer than 1,000 subscribers, which includes sign-up forms, reporting, and the ability to send unlimited emails. Paid Moosend plans start at $8 per month and are more expensive as the number of subscribers grows.

6. Mailerlite

Over 600,000 people use Mailerlite around the world. They provide tiers of pricing based on the size of your mailing list. They’re known for their user-friendly interface, responsive email designs, and excellent phone and email support. 7 days a week, 24 hours a day.


You can start with their permanently free subscription if you have less than 1,000 email subscribers. This free service, which has restricted features, allows you to send up to 12,000 emails every month. You get access to all of their marketing features, including a landing page builder, integrated forms, and pop-ups, when you subscribe to their $10/month plan.

With Mailerlite, you can use a click map and data on opens by geography to track the results of your email marketing campaigns. They have a number of excellent features, including: Customer care is available 24 hours a day, 7 days a week via chat and email. With a powerful and easy-to-use landing page builder, ecommerce connections with the leading Email Marketing services are possible.

  • Surveys
  • A Gallery of Templates
  • Email deliverability is incredible.

7. GetResponse

GetResponse is a web-based email marketing service that can help you grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help you with your marketing efforts. Autofunnel, a service that comes with 30+ pre-built landing pages, email templates, and sales funnels, is the clear winner here.


You can also choose your ultimate objectives. Lead generation, product sales, and webinar registrations are all examples of lead generation. The answer is Autofunnel. They’re made to help you develop your email list and boost your funnel’s conversion rates:

  • On the negative, several of their 500 templates appear to be old, and its deliverability is in the middle of the pack when compared to others on this list.
  • GetResponse is a great email marketing solution for building automated sales funnels and landing sites.

8. Pabbly Email Marketing

Pabbly’s Email Marketing services do not limit you in terms of capabilities such as marketing automation, list management, autoresponder emails, subscriber segmentation, and so on, whether you have a subscription or a free plan.


By integrating in-built or 50+ external SMTPs, you can send emails without incurring any additional fees. With Pabbly Email Marketing, you can boost your email marketing performance by establishing campaigns and sending bulk emails to all of your potential users in a one click.

All major SMTP services, including Amazon SES, MailGun, Mandrill, SendGrid, and others, use it to manage bounce and spam complaints. The number of subscribers you have determines the price of Pabbly Email Marketing. Here’s how annual savings stack up against the other popular options on the list.

Pabbly Email Marketing has a number of standout characteristics, including:

  • A 500+ email editor with drag-and-drop functionality.
  • Email templates that can be customised in any way.
  • Subscription forms are used to collect leads and business-related information.
  • To route emails through several suppliers, connect multiple SMTPs.
  • MX cleaning can help you increase open rates by deleting invalid emails from your mailing list.
  • Send a follow-up email to non-opened emails automatically.

Use autoresponders to communicate with users instead of manually connecting with them.
To keep subscribers engaged, send emails on a regular schedule. Its email platform has a 99 percent delivery rate, making it a wonderful alternative if you require someone to regularly clean your list and update your information.

9. ConvertKit

ConvertKit was designed with and for creators in mind. They are aware of their clients’ needs as well as what it takes to develop an online following. They employ enticing forms, automated emails to increase conversion rates, and they organise your subscribers to maximise interaction.


Bloggers can utilise templates that look like they came directly from Gmail to send customised, text-based emails. They also offer complex email sequences that are based on both site and email activity. Thanks to their powerful triggers, they have several fantastic list segmentation options:

  • To personalize your email funnels, you can utilize complex segmentation depending on different behaviors.
  • Your text emails appear professional and are free of distracting email branding.
  • Text-only emails will work best for your blog.

Don’t be concerned with fancy design components, your brand, or a large number of photographs. With costs starting at $29/month and a 14-day free trial, it’s a good alternative for bloggers trying to build high-converting sales funnels, despite the lack of a free plan.

10. Omnisend

Omnisend integrates email marketing with social networking sites, text, push alerts, Whatsapp, and other channels to take email marketing to the next level. Over 40,000 marketers utilise its email marketing software in over 130 countries. Omnisend enables e-commerce enterprises to send visitors more relevant messages across platforms and devices.


This is accomplished by monitoring user device preferences and website surfing activity in accordance with any custom triggers you set up. You may track user actions on your website and then within welcome emails, abandoned cart emails, and post-purchase automation series to better segment messages. With their Standard Plan, you can send 15,000 emails every month and use their automation capabilities for $16 per month.

Just a few examples are interactive signup forms and email elements, SMS notifications, and product recommendations. Users will be notified based on the products they’ve interacted with on your site, which is ideal for e-commerce conversion rates.Omnisend is one of the best solutions for multichannel brands wishing to efficiently market to (and communicate with) their customers. You may try it out for free for 14 days, and monthly memberships start at $16.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button