100+ Best Trending Instagram Hashtags Updated in 2021

In today’s environment, it’s impossible to overestimate the importance of basic Instagram hashtags. It’s crucial for growing your Instagram following and broadening your reach. Simply Measured’s Instagram research found that 88 percent of brand posts include at least one hashtag, and that posts with at least a few Instagram hashtags got 12.6 percent more interaction than posts without.

People began using hashtags to interact with one another on the internet as early as 1988, on a network known as IRC – Internet Relay Chat. Even in the prehistoric internet period, Instagram hashtags were used for the same purpose as they are today: to categorise messages and other information.

In October 2007, Nate Ridder of San Diego, California, used the hashtag #SanDiegoOnFire to alert others to flames that were raging in his area at the time. Ridder was hoping to raise awareness about the wildfires that were currently raging in his homeland. Twitter was the first social media platform to formally embrace the hashtag in 2009, which meant that any tag starting with the letter # was instantly hyperlinked.

It was just a matter of time before Instagram hashtags were adopted by the majority of other social networking networks. Instagram, in particular, has seen a spike in hashtag usage, which is likely to be the most significant. In contrast to Twitter, where most people recommend using no more than two or three hashtags in a single message, Instagram encourages users to utilise a variety of hashtags throughout a post.

The Purpose of Using Instagram Hashtags

Hashtags on Instagram are used to group items together. These can be general hashtags that everyone uses – in which case your posts and photos will be grouped with others who share similar content – or they can be unique hashtags that only you use.

Specialty hashtags, on the other hand, are used by many businesses to increase interest and gather together posts about a specific product or promotion. The majority of Instagram users want to grow their audience. Being followed by someone who has completely opposite interests from you, on the other hand, is futile.

You may reach out to folks who are interested in the same topics as you by incorporating relevant Instagram hashtags in your content. If people like your postings, they’ll probably subscribe to your feed in the hopes of seeing more of the same.

Even if they don’t follow you, they might love the content you post while searching for a specific hashtag. When you use hashtags, you’re essentially helping Instagram filter and organise your posts, allowing them to reach others who will enjoy them.

The 100 Most Popular Instagram Hashtags

The following are the top 100 most popular Instagram hashtags at the moment:

1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. #cute
8. #tbt
9. #like4like
10. #followme
11. #picoftheday
12. #follow
13. #me
14. #selfie
15. #summer
16. #art
17. #instadaily
18. #friends
19. #repost
20. #nature
21. #girl
22. #fun
23. #style
24. #smile
25. #food
26. #instalike
27. #likeforlike
28. #family
29. #travel
30. #fitness
31. #euro2020
32. #tagsforlikes
33. #follow4follow
34. #nofilter
35. #life
36. #beauty
37. #amazing
38. #instamood
39. #igers
40. #instagram
41. #photo
42. #music
43. #photography
44. #makeup
45. #dog
46. #beach
47. #sunset
48. #model
49. #foodporn
50. #motivation
51. #followforfollow
52. #sky
53. #lifestyle
54. #design
55. #gym
56. #f4f
57. #toofunny
58. #cat
59. #handmade
60. #hair
61. #vscocam
62. #bestoftheday
63. #vsco
64. #funny
65. #dogsofinstagram
66. #drawing
67.  #artist
68.  #f4fl
69. #flowers
70. #baby
71.  #wedding
72. #girls
73. #instapic
74. #pretty
75. #photographer
76.  #instafood
77. #party
78. #inspiration
79. #lol
80.  #cool
81. #workout
82. #likeforfollow
83. #swag
84. #fit
85. #healthy
86. #yummy
87. #blackandwhite
88.  #foodie
89. #moda
90. #home
91. #christmas
92. #black
93.  #memes
94. #winter
95. #pink
96.  #sea
97. #landscape
98.  #blue
99. #london
100. #holiday

Best Instagram Hashtags for Likes and Follows

Despite the fact that these hashtags don’t always get the most likes and follows, Instagram producers frequently use them to encourage other Instagram users to interact with their posts and accounts.

1. #instadaily
2. #LikesForLikes
3. #instagram
4. #fashion
5. #me
6. #FollowMe
7. #love
8. #photography
9. #LikeForLike
10. #like
11. #followers
12. #likes
13. #LikeForLikes
14. #FollowForFollow
15. #myself
16. #f
17. #instalike
18. #comment
19. #beautiful
20. #LikeForFollow
21. #instagood
22. #l
23. #FollowBack
24. #smile
25. #PhotoOfTheDay
26. #FollowForFollowBack
27. #follow
28. #bhfyp
29. #PicOfTheDay

Best Instagram Hashtags for Pet Lovers

There are hashtags for those of you who have a furry friend in your life! While the majority of the most popular Instagram pet hashtags are for dogs and cats, you can pretty much post whatever kind of pet you have followed by the word “OfInstagram” (like in “#GoldfishOfInstagram”) and find your people.

1. #CatLover
2. #of
3. #DogLovers
4. #cute
5. #cats
6. #dogstagram
7. #puppy
8. #catstagram
9. #dogs
10. #animal
11. #animals
12. #DogLife
13. #cachorro
14. #instagram
15. #DogOfTheDay
16. #love
17. #pets
18. #petstagram
19. #PetLovers
20. #DogsOfInstagram
21. #dog
22. #doglover
23. #instagood
24. #instapet
25. #PetsOfInstagram
26. #CatsOfInstagram
27. #pet
28. #cat
29. #instadog

Best Instagram Hashtags for Travel Lovers

Travel influencers (or people who simply enjoy travelling) can utilise a variety of popular Instagram hashtags to promote their work. Have you succumbed to the travel bug? A cursory perusal of these hashtags will only serve to compound the problem.

1. #TravelPhotography
2. #PicOfTheDay
3. #NaturePhotography
4. #TravelBlogger
5. #beautiful
6. #landscape
7. #adventure
8. #explore
9. #instatravel
10. #photo
11. #trip
12. #summer
13. #travelgram
14. #photography
15. #art
16. #travel
17. #wanderlust
18. #nature
19. #instagood
20. #PhotoOfTheDay

Best Instagram Hashtags for the Fashion Industry

Be on the watch, fashion influencers! Use the most popular Instagram hashtags to join in on conversations that will help you gain recognition on the social media platform.

1. #bhfyp
2. #smile
3. #OutfitOfTheDay
4. #FashionPhotography
5. #FollowBack
6. #ootd
7. #FashionBlogger
8. #WhatIWore
9. #follow
10. #fashionista
11. #PhotoOfTheDay
12. #StyleInspo
13. #instastyle
14. #love
15. #CurrentlyWearing
16. #FashionBlog
17. #ShoppingAddict
18. #LookGoodFeelGood
19. #FashionAddict
20. #FashionStyle
21. #BeautyDoesntHaveToBePain
22. #style
23. #fashion
24. #FollowForFollowBack
25. #fashionable
26. #l
27. #PicOfTheDay
28. #fashiongram

Best Instagram Hashtags for Fitness Influencers

Do you think of yourself as a fitness guru? Use the most popular fitness-related hashtags on social media to reach the right people.

1. #exercise
2. #bodybuilding
3. #life
4. #gymlife
5. #motivation
6. #healthy
7. #lifestyle
8. #health
9. #gym
10. #sport
11. #training
12. #workout
13. #HealthyLifestyle
14. #muscle
15. #fit
16. #CrossFit
17. #fitness
18. #FitFam
19. #goals
20. #PersonalTrainer
21. #FitnessMotivation

Best Instagram Hashtags for Running a Contest or Giveaway

1. #giveaway
2. #sweepstakes
3. #WinItWednesday
4. #freebie
5. #ContestAlert
6. #ContestEntry
7. #instacontest
8. #instagiveaway
9. #WinIt
10. #contest
11. #GiveawayAlert
12. #giveaway

Best Instagram Hashtags for Your Reels

In order to build Reels on Instagram (which you should), keep track of the most popular Instagram hashtags for Reels, which are listed below.

1. #ReelsInstagram
2. #VideoOfTheDay
3. #ReelsIndia
4. #ReelSteady
5. #disney
6. #ForYouPage
7. #InstagramReels
8. #bhfyp
9. #instareels
10. #reelsinsta
11. #fyp
12. #ReelsOfInstagram
13. #TikTokIndia
14. #HolaReels
15. #reels
16. #ReelsBrasil
17. #k
18. #ReelsVideo
19. #instareel
20. #music

Best Instagram Hashtags for Foodies

These Instagram hashtags will be of particular interest to food influencers and food enthusiasts.

1. #instafood
2. #FoodBlogger
3. #lunch
4. #PicOfTheDay
5. #instadaily
6. #FoodPhotography
7. #PhotoOfTheDay
8. #food
9. #healthy
10. #foodie
11. #FoodLover
12. #bhfyp
13. #instagood
14. #tasty
15. #delicious
16. #foodstagram
17. #homemade
18. #cooking
19. #FoodPorn
20. #love
21. #foodgasm
22. #foodies
23. #HealthyFood
24. #dinner
25. #yummy
26. #restaurant

How to Find the Best Instagram Hashtags

Instagram will reward you with increased engagement if you use different hashtags on each posts rather than the same block of hashtags on every post. You’ll need to construct a list of hashtags or hashtag groups with minor variations, then choose the most appropriate hashtag combination for each post from your list.

You can use the procedures below to find the suitable hashtags to utilise in your Instagram posts:

• Use the Instagram search feature to find what you’re looking for.
• Simply type a keyword related to your post into the search box and choose the Tags tab from the drop-down menu.
• Instagram will then provide you a list of hashtags from which to choose.

Consider tags that are relevant to your content, have a reasonable quantity of usage (about 50K), and aren’t so popular that your posts will get lost in the shuffle. Make use of hashtags that other people in your field or industry are using.

Take a peek at what your competitors are producing. Examine their posts to make sure the hashtags they employ aren’t part of a specific campaign they’re running. After that, put the non-branded ones to good use.

Once you’ve built a complete list of hashtags to choose from, there’s a quick and easy tip you can use to make sure they’re always available. To begin, group them into 8–15 hashtag groupings that are related to one another.

After you’ve organised them, use your smartphone’s text replacement tool to create shortcuts for each of the categories you’ve made. Use something like “ht1,” “ht2,” or anything like when in doubt. However, you are free to take any shortcut you like. After that, all you have to do is add the hashtags to the text that will appear when you type out the shortcut.

Categories of Instagram Hashtags

The majority of Instagram hashtags are broad and all-encompassing. As a result, they are beneficial to every Instagram user who uses the hashtag to submit content. However, you might want to use hashtags that are a little more precise at times. Furthermore, hashtags with a narrower scope have less competition.

1. Brand Hashtags

A growing number of businesses are generating hashtags associated with their brand or product range. Coca-Cola, the world’s largest beverage company, is an excellent example.
They invite individuals to post photos of themselves holding a bottle of Coca-Cola with their friends with the hashtag #ShareACoke.

This is also a great way to get user-generated material, which you can subsequently use in your marketing campaigns (with permission). Instead of focusing on your brand name, focus on your slogan or a hashtag that is relevant to your value proposition when utilising branded hashtags. According to studies, people are more likely to use the #ShareACoke hashtag than they are to use the #CocaCola hashtag.

2. Category Hashtags

Although category hashtags can be broad, you’ll want to keep them as close to the topic of your article as feasible. To put it another way, if you’re tweeting a photo of yourself running a road race like the Chicago Marathon, avoid using the hashtag #TrailRunning and instead use hashtags like #running and #marathon.

These hashtags are less focused and are not always associated with a certain company.
In your posts, we recommend that you utilise category hashtags that are as descriptive as possible.

3. Event Hashtags

Event hashtags, as you might expect, are related with a certain event or occasion. If you were talking about the Chicago Marathon again, you could use the hashtag #ChicagoMarathon or even #ChicagoMarathon2021.

Not only that, but event hashtags aren’t just for traditional events. They can be used to tag your work for a variety of reasons, such as television shows (#QueerEye), major sporting events (#Olympics), conferences (#MozCon), and more.

4. Campaign Hashtags

Many brands use campaign hashtags to help them organise the content they create around a specific campaign. These are usually used for a limited time and only last for the duration of a campaign. There will be a lot of hashtags related with the promotion for product launches.

Best Trending Hashtags

While the list of the most popular Instagram hashtags is constantly changing, there are certain clear trends in terms of popularity. When it comes to Instagram performance, there are a few areas that consistently do well.

The table above shows the number of popular postings in the categories of fashion, beauty, and food. The hashtag #travel frequently does incredibly well, even if it is not currently ranked among the top 25 at the time of writing. People continue to enjoy witnessing gorgeous scenes of nature and the environment, as evidenced by the popularity of the #nature hashtag.

This is quite reasonable. Instagram is essentially a photo-sharing app. Those who use social media will want to publish visually engaging stuff, which you will be far more likely to be able to do with a photograph of the latest trend or a delectable dish than with an image of yet another phone or computer.

Some hashtags are only available during certain times of the year. Despite the fact that #summer is currently the most popular hashtag, when it comes time to publish snowboarding and skiing photographs the next season, it will swiftly lose its appeal.

The hashtag #valentinesday is at the top of the rankings in February, followed by #christmas in December. Every year, as the calendar year draws to a close, the hashtag #sale grows in popularity.