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100+ Best Trending Instagram Hashtags Updated in 2021

In today’s environment, it’s impossible to overestimate the importance of basic Instagram hashtags. It’s crucial for growing your Instagram following and broadening your reach. Simply Measured’s Instagram research found that 88 percent of brand posts include at least one hashtag, and that posts with at least a few Instagram hashtags got 12.6 percent more interaction than posts without.

People began using hashtags to interact with one another on the internet as early as 1988, on a network known as IRC – Internet Relay Chat. Even in the prehistoric internet period, Instagram hashtags were used for the same purpose as they are today: to categorise messages and other information.

In October 2007, Nate Ridder of San Diego, California, used the hashtag #SanDiegoOnFire to alert others to flames that were raging in his area at the time. Ridder was hoping to raise awareness about the wildfires that were currently raging in his homeland. Twitter was the first social media platform to formally embrace the hashtag in 2009, which meant that any tag starting with the letter # was instantly hyperlinked.

It was just a matter of time before Instagram hashtags were adopted by the majority of other social networking networks. Instagram, in particular, has seen a spike in hashtag usage, which is likely to be the most significant. In contrast to Twitter, where most people recommend using no more than two or three hashtags in a single message, Instagram encourages users to utilise a variety of hashtags throughout a post.

The Purpose of Using Instagram Hashtags

The Purpose of Using Instagram Hashtags

Hashtags on Instagram are used to group items together. These can be general hashtags that everyone uses – in which case your posts and photos will be grouped with others who share similar content – or they can be unique hashtags that only you use.

Specialty hashtags, on the other hand, are used by many businesses to increase interest and gather together posts about a specific product or promotion. The majority of Instagram users want to grow their audience. Being followed by someone who has completely opposite interests from you, on the other hand, is futile.

You may reach out to folks who are interested in the same topics as you by incorporating relevant Instagram hashtags in your content. If people like your postings, they’ll probably subscribe to your feed in the hopes of seeing more of the same.

Even if they don’t follow you, they might love the content you post while searching for a specific hashtag. When you use hashtags, you’re essentially helping Instagram filter and organise your posts, allowing them to reach others who will enjoy them.

The 100 Most Popular Instagram Hashtags

The following are the top 100 most popular Instagram hashtags at the moment:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #euro2020
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #igers
  40. #instagram
  41. #photo
  42. #music
  43. #photography
  44. #makeup
  45. #dog
  46. #beach
  47. #sunset
  48. #model
  49. #foodporn
  50. #motivation
  51. #followforfollow
  52. #sky
  53. #lifestyle
  54. #design
  55. #gym
  56. #f4f
  57. #toofunny
  58. #cat
  59. #handmade
  60. #hair
  61. #vscocam
  62. #bestoftheday
  63. #vsco
  64. #funny
  65. #dogsofinstagram
  66. #drawing
  67.  #artist
  68.  #f4fl
  69. #flowers
  70. #baby
  71.  #wedding
  72. #girls
  73. #instapic
  74. #pretty
  75. #photographer
  76.  #instafood
  77. #party
  78. #inspiration
  79. #lol
  80.  #cool
  81. #workout
  82. #likeforfollow
  83. #swag
  84. #fit
  85. #healthy
  86. #yummy
  87. #blackandwhite
  88.  #foodie
  89. #moda
  90. #home
  91. #christmas
  92. #black
  93.  #memes
  94. #winter
  95. #pink
  96.  #sea
  97. #landscape
  98.  #blue
  99. #london
  100. #holiday

Best Instagram Hashtags for Likes and Follows

Despite the fact that these hashtags don’t always get the most likes and follows, Instagram producers frequently use them to encourage other Instagram users to interact with their posts and accounts.

  1. #instadaily
  2. #LikesForLikes
  3. #instagram
  4. #fashion
  5. #me
  6. #FollowMe
  7. #love
  8. #photography
  9. #LikeForLike
  10. #like
  11. #followers
  12. #likes
  13. #LikeForLikes
  14. #FollowForFollow
  15. #myself
  16. #f
  17. #instalike
  18. #comment
  19. #beautiful
  20. #LikeForFollow
  21. #instagood
  22. #l
  23. #FollowBack
  24. #smile
  25. #PhotoOfTheDay
  26. #FollowForFollowBack
  27. #follow
  28. #bhfyp
  29. #PicOfTheDay

Best Instagram Hashtags for Pet Lovers

There are hashtags for those of you who have a furry friend in your life! While the majority of the most popular Instagram pet hashtags are for dogs and cats, you can pretty much post whatever kind of pet you have followed by the word “OfInstagram” (like in “#GoldfishOfInstagram”) and find your people.

  1. #CatLover
  2. #of
  3. #DogLovers
  4. #cute
  5. #cats
  6. #dogstagram
  7. #puppy
  8. #catstagram
  9. #dogs
  10. #animal
  11. #animals
  12. #DogLife
  13. #cachorro
  14. #instagram
  15. #DogOfTheDay
  16. #love
  17. #pets
  18. #petstagram
  19. #PetLovers
  20. #DogsOfInstagram
  21. #dog
  22. #doglover
  23. #instagood
  24. #instapet
  25. #PetsOfInstagram
  26. #CatsOfInstagram
  27. #pet
  28. #cat
  29. #instadog

Best Instagram Hashtags for Travel Lovers

Travel influencers (or people who simply enjoy travelling) can utilise a variety of popular Instagram hashtags to promote their work. Have you succumbed to the travel bug? A cursory perusal of these hashtags will only serve to compound the problem.

  1. #TravelPhotography
  2. #PicOfTheDay
  3. #NaturePhotography
  4. #TravelBlogger
  5. #beautiful
  6. #landscape
  7. #adventure
  8. #explore
  9. #instatravel
  10. #photo
  11. #trip
  12. #summer
  13. #travelgram
  14. #photography
  15. #art
  16. #travel
  17. #wanderlust
  18. #nature
  19. #instagood
  20. #PhotoOfTheDay

Best Instagram Hashtags for the Fashion Industry

Be on the watch, fashion influencers! Use the most popular Instagram hashtags to join in on conversations that will help you gain recognition on the social media platform.

  1. #bhfyp
  2. #smile
  3. #OutfitOfTheDay
  4. #FashionPhotography
  5. #FollowBack
  6. #ootd
  7. #FashionBlogger
  8. #WhatIWore
  9. #follow
  10. #fashionista
  11. #PhotoOfTheDay
  12. #StyleInspo
  13. #instastyle
  14. #love
  15. #CurrentlyWearing
  16. #FashionBlog
  17. #ShoppingAddict
  18. #LookGoodFeelGood
  19. #FashionAddict
  20. #FashionStyle
  21. #BeautyDoesntHaveToBePain
  22. #style
  23. #fashion
  24. #FollowForFollowBack
  25. #fashionable
  26. #l
  27. #PicOfTheDay
  28. #fashiongram

Best Instagram Hashtags for Fitness Influencers

Do you think of yourself as a fitness guru? Use the most popular fitness-related hashtags on social media to reach the right people.

  1. #exercise
  2. #bodybuilding
  3. #life
  4. #gymlife
  5. #motivation
  6. #healthy
  7. #lifestyle
  8. #health
  9. #gym
  10. #sport
  11. #training
  12. #workout
  13. #HealthyLifestyle
  14. #muscle
  15. #fit
  16. #CrossFit
  17. #fitness
  18. #FitFam
  19. #goals
  20. #PersonalTrainer
  21. #FitnessMotivation

Best Instagram Hashtags for Running a Contest or Giveaway

  1. #giveaway
  2. #sweepstakes
  3. #WinItWednesday
  4. #freebie
  5. #ContestAlert
  6. #ContestEntry
  7. #instacontest
  8. #instagiveaway
  9. #WinIt
  10. #contest
  11. #GiveawayAlert
  12. #giveaway

Best Instagram Hashtags for Your Reels

In order to build Reels on Instagram (which you should), keep track of the most popular Instagram hashtags for Reels, which are listed below.

  1. #ReelsInstagram
  2. #VideoOfTheDay
  3. #ReelsIndia
  4. #ReelSteady
  5. #disney
  6. #ForYouPage
  7. #InstagramReels
  8. #bhfyp
  9. #instareels
  10. #reelsinsta
  11. #fyp
  12. #ReelsOfInstagram
  13. #TikTokIndia
  14. #HolaReels
  15. #reels
  16. #ReelsBrasil
  17. #k
  18. #ReelsVideo
  19. #instareel
  20. #music

Best Instagram Hashtags for Foodies

These Instagram hashtags will be of particular interest to food influencers and food enthusiasts.

  1. #instafood
  2. #FoodBlogger
  3. #lunch
  4. #PicOfTheDay
  5. #instadaily
  6. #FoodPhotography
  7. #PhotoOfTheDay
  8. #food
  9. #healthy
  10. #foodie
  11. #FoodLover
  12. #bhfyp
  13. #instagood
  14. #tasty
  15. #delicious
  16. #foodstagram
  17. #homemade
  18. #cooking
  19. #FoodPorn
  20. #love
  21. #foodgasm
  22. #foodies
  23. #HealthyFood
  24. #dinner
  25. #yummy
  26. #restaurant

How to Find the Best Instagram Hashtags

Instagram will reward you with increased engagement if you use different hashtags on each posts rather than the same block of hashtags on every post. You’ll need to construct a list of hashtags or hashtag groups with minor variations, then choose the most appropriate hashtag combination for each post from your list.

You can use the procedures below to find the suitable hashtags to utilise in your Instagram posts:

  • Use the Instagram search feature to find what you’re looking for.
  • Simply type a keyword related to your post into the search box and choose the Tags tab from the drop-down menu.
  • Instagram will then provide you a list of hashtags from which to choose.

Consider tags that are relevant to your content, have a reasonable quantity of usage (about 50K), and aren’t so popular that your posts will get lost in the shuffle. Make use of hashtags that other people in your field or industry are using.

Take a peek at what your competitors are producing. Examine their posts to make sure the hashtags they employ aren’t part of a specific campaign they’re running. After that, put the non-branded ones to good use.

Once you’ve built a complete list of hashtags to choose from, there’s a quick and easy tip you can use to make sure they’re always available. To begin, group them into 8–15 hashtag groupings that are related to one another.

After you’ve organised them, use your smartphone’s text replacement tool to create shortcuts for each of the categories you’ve made. Use something like “ht1,” “ht2,” or anything like when in doubt. However, you are free to take any shortcut you like. After that, all you have to do is add the hashtags to the text that will appear when you type out the shortcut.

Categories of Instagram Hashtags

Categories of Instagram Hashtags

The majority of Instagram hashtags are broad and all-encompassing. As a result, they are beneficial to every Instagram user who uses the hashtag to submit content. However, you might want to use hashtags that are a little more precise at times. Furthermore, hashtags with a narrower scope have less competition.

1. Brand Hashtags

A growing number of businesses are generating hashtags associated with their brand or product range. Coca-Cola, the world’s largest beverage company, is an excellent example.
They invite individuals to post photos of themselves holding a bottle of Coca-Cola with their friends with the hashtag #ShareACoke.

This is also a great way to get user-generated material, which you can subsequently use in your marketing campaigns (with permission). Instead of focusing on your brand name, focus on your slogan or a hashtag that is relevant to your value proposition when utilising branded hashtags. According to studies, people are more likely to use the #ShareACoke hashtag than they are to use the #CocaCola hashtag.

2. Category Hashtags

Although category hashtags can be broad, you’ll want to keep them as close to the topic of your article as feasible. To put it another way, if you’re tweeting a photo of yourself running a road race like the Chicago Marathon, avoid using the hashtag #TrailRunning and instead use hashtags like #running and #marathon.

These hashtags are less focused and are not always associated with a certain company.
In your posts, we recommend that you utilise category hashtags that are as descriptive as possible.

3. Event Hashtags

Event hashtags, as you might expect, are related with a certain event or occasion. If you were talking about the Chicago Marathon again, you could use the hashtag #ChicagoMarathon or even #ChicagoMarathon2021.

Not only that, but event hashtags aren’t just for traditional events. They can be used to tag your work for a variety of reasons, such as television shows (#QueerEye), major sporting events (#Olympics), conferences (#MozCon), and more.

4. Campaign Hashtags

Many brands use campaign hashtags to help them organise the content they create around a specific campaign. These are usually used for a limited time and only last for the duration of a campaign. There will be a lot of hashtags related with the promotion for product launches.

Best Trending Hashtags

While the list of the most popular Instagram hashtags is constantly changing, there are certain clear trends in terms of popularity. When it comes to Instagram performance, there are a few areas that consistently do well.

The table above shows the number of popular postings in the categories of fashion, beauty, and food. The hashtag #travel frequently does incredibly well, even if it is not currently ranked among the top 25 at the time of writing. People continue to enjoy witnessing gorgeous scenes of nature and the environment, as evidenced by the popularity of the #nature hashtag.

This is quite reasonable. Instagram is essentially a photo-sharing app. Those who use social media will want to publish visually engaging stuff, which you will be far more likely to be able to do with a photograph of the latest trend or a delectable dish than with an image of yet another phone or computer.

Some hashtags are only available during certain times of the year. Despite the fact that #summer is currently the most popular hashtag, when it comes time to publish snowboarding and skiing photographs the next season, it will swiftly lose its appeal.

The hashtag #valentinesday is at the top of the rankings in February, followed by #christmas in December. Every year, as the calendar year draws to a close, the hashtag #sale grows in popularity.

 

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